TYPOGRAPHY FOR WEB

TYPOGRAPHY: WEB DESIGN WITH STYLE

How to Optimise Web Design by Applying Typography Styles On Webpages

| WHO SHOULD ATTEND THIS COURSE |

ANYONE who designs website where design of the text is important to the customer (example : newspapers online, e-books, large bodies of text, magazines, journals and mostly text-based knowledge/ information type pages)

| PREREQUISITES |

Basic knowledge of web design; preferably HTML and/or at least a image editing software such as ADOBE Photoshop or PHOTOSCAPE.

| DEFINITION OF TYPOGRAPHY |

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when T displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning)

"Don't judge a book by its cover"

Although said quite often, we tend to do the exact opposite; and I'm talking about books themselves! Walk into a book store and the fanciful text and colourful front cover attracts us to them.

the one missing course in computing: typography and its correct
use in user interfaces & text display to achieve great results.

Accept it, we are creatures that loves beauty, nice, smart stuff; and when its a website, you ay have great content but written in dreary font and typefaces will cause your visitors to leave soon. Now, this course will introduce and help you optimise website design in that one area we love to improve, but don't know how : TYPOGRAPHY

| WHAT'S INSIDE : OR WHAT YOU WILL LEARN IN THIS COURSE |

This course will cover the use of numerals, capital letters, small caps, italics, types of fonts, alignments through the topics:

Rhythm & Proportion,
Vertical Motion
Block & Paragraphs
Etiquette of Hyphenation & Pagination
Harmony & Counterpoint

For those who have read the book Elements of Typographic Style by Robert Bringhurst or the more recent The Elements of Typographic Style Applied to the Web by Richard Rutter will find that this course is much easier to digest than reading those books.

The 5 topics above are generally covering Robert Bringhurst principles that are best suited to the Web. So, if you are a graphics designer, arts & media personnel or simply a budding web designer who wants to make your webpages more accurate and presentable, then join in for this single day course!

...AND, finally, in the words of the late Massimo Vignelli (also the above 2 posters!),

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ADDENUM : Who is Robert Bringhurst?

[source: wikipedia]

Bringhurst was born in Los Angeles, California, and raised in Utah, Montana, Wyoming, Alberta, and British Columbia. He studied architecture, linguistics, and physics at MIT, and comparative literature and philosophy at the University of Utah. He holds a BA from Indiana University and an MFA in creative writing from the University of British Columbia.

Now, a Canadian citizen, he wrote The Elements of Typographic Style, a reference book of typefaces, glyphs and the visual and geometric arrangement of type. Published in The Elements of Typographic Style was praised as "the finest book ever written about typography" by the type designers Jonathan Hoefler and Tobias Frere-Jones.